photo: David Silva

Corporate events like industry parties, product launches, marketing activations, and holiday gatherings require extensive planning and coordination. From venue and furniture rentals to catering, liquor licensing, and event staff, it’s easy to overlook a key element: the music.

What’s the difference between booking a DJ and using a playlist? This is a question we hear a lot, and a lot of people think the answer is simple -- that everyone is now a “DJ” since we are always playing music on our phones, laptops, iPods, whatever, and making curated custom playlists is such a breeze now.